noun
the fact or practice of an increasing consumption of goods
As I delve further into my series, the work is becoming less about the physical subject (gas stations) and more about the idea upon which that subject is built off; the supply and demand, the economic market, the consumerism and it's aura today.
A lengthy report published by online journal Nutraceuticals World aproaches the topic of ethical consumerism: that is consumers taking a social responsibility for their purchases. Here is an exerp from their data:
"NATURALITES (19% of U.S. adults) make most purchase decisions based on benefits to their personal health. While they are interested in protecting the environment--an interest mostly driven by personal health reasons--they are not as involved in planetary health."
"At 25% of the general population, the largest segment is the DRIFTERS. Motivated by the latest trends, their commitment to any issue, including sustainability, is constantly shifting. As the youngest segment, DRIFTERS are more likely to view price as a barrier to green living."
"CONVENTIONALS make up 19% of the population. Driven by practicality and frugality rather than pure environmental benefits, these consumers are not particularly environmentally conscious. "
"The portion of the population that exhibits no sense of environmental responsibility is considered to be the UNCON-CERNEDS (17%)"
What interests me most about the info, and relates to my project, is that consumerism is so multi-faceted. I don't feel its possible, especially in accordance with the numbers, to represent one view in my images. Depressing, these abandoned buildings? maybe. or maybe we're moving on to better things. This is not just about what you see. It's about what was before, what got us here, & where we're going.
citation: http://findarticles.com/p/articles/mi_hb223/is_8_11/ai_n28582082
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